I run uBlock Origin or other ad-blockers in every browser I use.
Sometimes I get the "hey, you're blocking ads, we can't make money" popups. From otherwise agreeable news sites.
Then I think to myself, if you just ran the ads yourself, from your own site, without the adsystem trackers involving Meta/Google/Amazon, then the ads would probably get through.
The ads themselves aren't the problem. It's that publishers want to send all the data and most of the revenue to someone else.