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I don't know who needs to hear this, but if you want to reserve a room in a particular hotel, DO NOT search for the hotel name and call the number in one of the sponsored ads at the top of the search results.
More likely than not this is a reseller who will pretend you are talking directly to the hotel and charge you a LOT more than you would have paid the hotel directly.
Find the hotel website, confirm from the URL that you're on it, and call the number there.
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#consumerProtection #scam