"… The report claims that the demo of Apple Intelligence’s most impressive features at WWDC 2024, such as where Siri accesses a user’s emails to find real-time flight data and provides a reminder about lunch plans using messages and plots a route in maps, was effectively fictitious. The demo apparently came as a surprise to members of the Siri team, who had never seen working versions of the capabilities.…" https://mjtsai.com/blog/2025/04/10/how-apple-fumbled-siris-ai-makeover/
@rayckeith At one company, the PR team put together a dog-and-pony show for engineers which included a date when our work would be completed, despite having zero hardware to test on from a manufacturer with little more than a schematic to represent progress less than 6 months from their imaginary completion date.
At another, I put together a demo of hardware with explicit instructions not to press on a PC board or it would explode in flames. I had to nibble it to fit into the space, and used a microscope to help me separate trace layers.
When I got it back from the show, I pressed on the board. POPsizzle!
At yet another, I made software appear to work on a device which could read, could write, but could not read what it wrote, due to an ongoing hardware problem. I had to let the CEO know not to ask it do do *anything* after a certain instruction for a presentation to a manufacturing partner.
One company's marketing team promised a working device "by Friday," when the proper engineering response would be, "In which week of which month of next year?"
If there is a presentation of actual, running hardware at any show, it's very restricted, and is built mostly on dreams and way too many stimulants.