Conversation

What makes a successful protest? BRANDING

I know, it sounds dumb (it is), but it's true. 'Black Lives Matter' or 'TIME'S UP' would not have had the kind of support it did without a rallying cry to get behind.

I say this because I think 'HANDS OFF' is good branding. It's working. Yeah, I know it's more nuanced than that. I know it's about oligarchy and public health and security and blah blah blah...

HANDS OFF !! HANDS OFF !! HANDS OFF !! 🇺🇸

#USpol #Trump #Musk #Oligarchy