The Noid is an advertising character for Domino's Pizza created in the 1980s and briefly revived several times. Clad in a red, skin-tight, rabbit-eared body suit with a black N inscribed in a white circle on his chest, the Noid is a physical manifestation of all the challenges in delivering a pizza within 30 minutes. Though persistent, his efforts are repeatedly thwarted.
History
The Noid was created in 1986 by Group 243, the advertising agency of record for Domino's Pizza. Group 243 hired Will Vinton Studios to sketch the Noid and animate the advertisements using claymation. Advertisements use the slogan "Avoid the Noid". His vocal effects were provided by Pons Maar. Most of the advertisements were narrated by Andre Stojka.
In 1988, a Saturday morning cartoon series called The Noids was planned by CBS, but was canceled amid complaints that it was merely an advertising ploy and not a show for children.
As part of the advertising campaign, a computer game was released in 1989 called Avoid the Noid. The object of the game is to deliver a pizza within a half-hour time limit...
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