Incredible paragraph in this essay by David Marx (of Ametora fame):

"There is no question that the poptimists won this debate, and by the mid-Aughts, all lingering anxieties about selling out evaporated from youth culture. The Columbia University students who formed Vampire Weekend didn’t have to take day jobs at Accenture, because they could make a decent living composing Honda ditties alongside their catchy odes to generational wealth."

https://culture.ghost.io/the-age-of-the-double-sell-out/