Conversation

How does one specify localizations in Apple’s app store?

Can you choose arbitrary country/language pairs? Just official/largest languages of each country? Just country?

Ariel Michaeli on @DeepDishSwift podcast suggested to e.g. use the Vietnamese localization for extra English keywords, and won’t that mean that someone who only speaks Vietnamese and French will see your app store in a language they don’t know, even if you have a French localization?