Conversation

We gave up our websites and gave in to the platforms.

Our audiences became entirely controlled by intermediaries.

Our monetization, too.

RSS didn’t die, but it was quietly suppressed and forgotten.

Direct distribution was the next casualty, as platforms and algorithms increasingly hide and punish the sharing of hyperlinks.

And as much as I abhor the concept of the personal brand, I loathe it all the more now that it’s platform-dependent and entwined with the brands of billion-dollar social media extractors.

https://www.joanwestenberg.com/why-personal-websites-matter-more-than-ever/