@JillsJoy i haven't thought much about the significance of the brand, apart from it being one that Bang Chan obviously likes a lot.
My guess is that he started out as a fan of the brand because it's a good fit with his personal style. His wardrobe is almost entirely black, and Chrome Hearts jewellery is almost all silver, so they go well together.
Maybe people started giving him gifts from that brand because they knew he liked it, or he started giving gifts to others, and it grew over time until the brand itself took on more significance for them as a group??
Off the top of my head, some times in the last year when a member has given a chrome hearts gift:
- Bang Chan gave a gift bag to Young K (of DAY6)
- Bang Chan gave Changbin a pendant necklace
- I.N gave Bang Chan a pair of glasses
I also wonder if there might be some connection between someone in skz and someone at Chrome Hearts. (I *think* there is a connection like that with the White Fox brand, where the founders are friends with one of the members?? But I don't remember where I saw that or if it's true.)
Or there might actually be a secret endorsement deal with Chrome Hearts that hasn't been announced for some reason. Seems unlikely but may not be impossible.
There's an early vlive where the members said that they're all interested in fashion, and got quite animated and enthusiastic about it. Especially Changbin, Han, I.N and Bang Chan.
In another early stream with I.N and Seungmin, they talked about what they were most interested in at the moment. I.N talked enthusiastically about accessories, and tried to persuade Seungmin that accessories were vital to complete a look.
(Seungmin was wearing one of I.N's pendant necklaces and it *did* look good, but also made it clear that he preferred to raid I.N's collection instead of having his own.)
(Hmm that might partially explain why the chrome hearts necklace that Seungmin started wearing recently is the same one that Han wore a lot previously. He might have raided Han's collection for it.)