Both the NHL & NBA are reinventing their All-Star weekends. I find that the best All-Star games are those with stories attached to them. Kobe Bryant's last ASG is one that comes to mind. There is gravity towards the event.
ASGs need to stop being one-off weekends & more like Wrestlemanias. The sport is fun to watch but folks are drawn into stories. Celebrate the athletes & their ambitions. Elevate teams as they head to the post-season.