“Another thing I've thought about is we're kind of trying to make brain rot for intellectuals, using formats that are fun and funny on social media and trying to capture people's attention that way to bring them in.” I guess I’m glad someone at Substack (which I am increasingly having a Big Feelings attitude about that mirrors my eventual departure from twitter early in the first Trump term) is saying the quiet part out loud?? https://open.substack.com/pub/embedded/p/substack-social-media-instagram?r=sx43&utm_medium=ios