Conversation

The Apple Intelligence vs BBC story is a microcosm of the developer story for the feature. We're soon expected to vend up all the actions and intents in our apps to Siri, with no knowledge of the context (or accuracy) in which it will be presented to the user. Apple gets to launder the features and content of your apps and wrap it up in their UI as ‘Siri’ — that's the developer proposition Apple has presented us. They get to market it as Apple Intelligence, you get the blame if it goes awry