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Expecting companies to invest in Indonesia just because they’re doing well in sales ignores the realities of running a sustainable business. Sure, it’s fair to want businesses to contribute to the markets they profit from, but investments can’t be driven by sales numbers alone. They need to make sense, whether it’s about supply chains, regulations, or long-term viability. Pressuring companies to invest without considering these factors often leads to rushed, unsustainable decisions that end up costing everyone in the long run.

That said, there’s room for a balanced approach. Instead of tying investments directly to sales, Indonesia could focus on creating conditions that make investing worthwhile, like improving infrastructure, offering clear incentives, and ensuring regulatory stability. This way, companies can contribute meaningfully without being forced into decisions that don’t align with their business goals. Fair contributions are important, but they should come from partnerships built on mutual benefit, not pressure. Otherwise, it’s just a short-term fix with a long-term price tag.

Apple didn’t invest in Vietnam because the market loves the iPhone so much, they’be been investing for years and each time increasing their commitment because the government offered attractive investment opportunities and incentives, provide a stable and consistent environment for businesses, and ensure long term investment and production sustainability despite political upheavals.

Vietnamese mobile developers also took up the Apple platforms because they saw opportunities, not because they were pushed or coaxed into the platforms. Most Indonesian developers and companies only see opportunities based on local sales numbers and market size. They don’t see beyond the domestic market. That’s why you struggle to find quality Mac and iOS developers in the country.

The article also mentioned about the Ministry of Industries spokesperson saying that Apple submitted their investment proposal over WhatsApp. It sounds like the government wants to shame Apple for sending such an important document over a chat app but the country runs almost entirely on WhatsApp. Comms within and across government ministries and agencies are done almost exclusively on the platform, with letterhead documents for official records. What are the chances that they sent it that way because they were told to submit the document ASAP and the paper doc follows after, because November and December are holiday months for the company?

https://tirto.id/investasi-apple-di-indonesia-antara-harapan-dan-realisasi-g66p

#Apple #Indonesia #TootSEA

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