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    Ian Brown (1br0wn@eupolicy.social)'s status on Monday, 30-Dec-2024 00:34:17 JST Ian Brown Ian Brown

    ‘By the end of 2024 the 🇬🇧 streaming ad market will have grown by more than £300m to £1.1bn to be 30% of the size of the under-pressure traditional TV ad market, which will shrink to £3.58bn’ — although most is currently from traditional broadcasters ITV and Channel 4
    https://www.theguardian.com/media/2024/dec/29/market-for-tv-streaming-advertising-to-pass-1bn-milestone

    In conversation about 3 months ago from eupolicy.social permalink

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    1. Domain not in remote thumbnail source whitelist: i.guim.co.uk
      Market for TV streaming advertising to pass £1bn
      from https://www.theguardian.com/profile/marksweney
      Two years after Netflix introduced ads, streaming advertising is 30% of the size of traditional TV ad market

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