"TCL said it expects to sell 43 million televisions this year. To augment the revenue from its TV sales, it has created a free TV service called TCL+, which is supported by targeted advertising. A few months ago, TCL announced the creation of the TCL Film Machine, which is a studio that is creating AI-generated films that will run on TCL+."
https://www.404media.co/i-went-to-the-premiere-of-tcls-first-commercially-streaming-ai-movies/