In the wake of X-odus, we're returning to "Protocols Not Platforms" by @mmasnick
This influential piece from 2019, part of the original inspiration for Bluesky, proposes a fundamental power shift in social media: moving to new, open infrastructure like the protocols powering email and websites.
https://knightcolumbia.org/content/protocols-not-platforms-a-technological-approach-to-free-speech