George Lakoff
Trolling is a science.
When you respond to trolls, you reward them with clicks and clout.
Better to:
1. Avoid the engagement trap.
2. Frame issues from your own viewpoint.
3. Block!
Why you can’t win debating trolls (w @gilduran):
https://www.theframelab.org/response-in-reward-why-you-cant-win/
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