Over the past two years, stories of foreigners moving to Russia for ideological reasons have become a recurring theme in the country’s media. In October 2024, Russia’s Interior Ministry reported a surge in applications for temporary residence permits from citizens of “unfriendly nations.” Many of these expats, dissatisfied with so-called “LGBT propaganda” and feminism in their home countries, have turned to YouTube to share their experiences of life in Russia and promote “traditional values” — often relying on sexualized portrayals of Russian women to draw in viewers. Since 2023, the Russian government has poured millions of rubles into promoting the country’s image as a haven for disillusioned Westerners. The reporting project Glasnaya investigated how successful these YouTube trends have been and what narratives pro-Russian foreign vloggers are spreading. Meduza shares an abridged English-language version of their reporting.