tech takes about what will save the internet, everywhere. If we don't save ourselves non of that matters. No one wants an internet without gamification anymore. We want to know how many followers we have, how we resonate in the ether. Power and influence. Without it, we get bored. Every human emotion can be consumed from a silverspoon. Reality is a mere comodity to animate our virtual presence. A world where out thoughts can find perfect matching communities, where every peer ia remote. Reality is a discomfort where emotion is labour and the neighbour next door doesn't get the slang or the order of importance. Instead of meditating on what we want to do, we worry about how we can frame it for successful metrics? Which protocol is best suited? And of course the question of the profit: in a capitalist reality anexed by a capitalist virtuality, we need to cut through the noise to live the life we were meant to live.