The election was lost online, particularly on social media.
Why suppress votes IRL where people can document and collect evidence of it?
Instead, suppress votes via people's social media feeds.
X, Facebook & Instagram gradually became completely closed spaces with proprietary algorithms. They can show discouraging posts to whoever they want to. They can hide popular posts from whoever they want to.
Many registered—but didn't bother to vote. No way to know why.
Musk & Zuck won.