When a website listed a Halloween parade in Dublin at which Cristiano Ronaldo and MrBeast might appear, social media hype began to build. And last night, thousands of Dubliners showed up from Parnell Street to Christchurch Cathedral, waiting for the three-hour event that would "[transform] Dublin into a lively tapestry of costumes, artistic performances, and cultural festivities." They waited in vain — the listing was, according to Defector, "a combination of classic SEO bait tactics and newfangled AI slop content." Here's more.
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