Russia did not invent hate. But Russia has found patterns of timing and patterns of narrative to cultivate hate. Now in 2024, there are copycats to the techniques, and even machine learning / artificial intelligence has assimilated the Surkov monomyth patterns of memes and messages.
Personally: I am aiming very high, the whole world is in trouble. Compassion is learned, squired, and so too can hate be learned. The Russia "race to the bottom" is the worst of Putin's Berlin Wall KGB experience.