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Don’t directly embed social media posts in your article if you want to be considered a journalist. When you embed a tweet, for example:

• Twitter tracks every visitor to your article
• Those tweets are counted as being viewed, which amplifies them further
• Privacy-conscious, bandwidth-constrained, and other readers get a blank space instead of the context
• The embedded tweet can be edited or removed after publication

Why are you giving that control over your reporting to Twitter?