Conversation

Reciprocity suggests: give something to website visitors before asking them to give something to you.

So many sites ask GDPR and cookie consent on arrival—a privacy wall similar to a paywall—before giving any cues about the value of the site's information or about its trustworthiness.

I hypothesise it's better to design websites to function without asking cookie permission until it becomes necessary to serve the visitor.

#UX #usability #reciprocity #website #GDPR #cookie #UserExperience