I see a few possibilities:
1. As I’ve said before, the GOP…doesn’t actually know how to make things, only break them. This team consistently fumbles the simplest of tasks & hasn’t shown much ability to leverage the captive media landscape their predecessors worked so hard to build out of bullshit & fear.
The GOP is so obsessed with Trump they’ve just relied on him to supply all their content, since he won’t take direction anyway.