The Internet has no real concept of consent. It goes too roughly against so many business models. Reading Google's inaugural white paper on search and advertising, that was their effective declaration.
Now we have app stores that make money on re-boosting apps filled to the brim with ads, a known vector of malware and resource drain. A Web that "relies on it" because companies fight so hard against municipal and communal Internet resources. And the foot soldiers (unknowingly or not) whose identities and stability rely on this digital abuse.