I'm steadfastly ignoring Prime Day, and it is shockingly hard.
I don't need anything new at the moment. At all. We're saving up for some important home maintenance, and I have all the things I need for daily life, including entertainment and enrichment (I'm about to start visiting the library again too!).
So participating would be just sheer consumerism, I suppose. But damn do hot deals sound good to my advertising-addled brain. "Savings"...on cool things that would be cool to have.