The elves scoffed at the notion, "Humans? Baking? How ridiculous; we'll let some join the ranks - it'll be good for a laugh."
Ignoring the jeers, the humans stepped forward with books, notes and laptops full of ideas.
"Dark chocolate and chili will make an impact."
"Crystalized ginger and molasses!"
"You'll never believe what you can do with milk chocolate and licorice!"
The elves couldn't, but somehow it all found a niche market.