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   Paul Cantrell (inthehands@hachyderm.io)'s status on Wednesday, 12-Jun-2024 10:54:35 JST Paul Cantrell

   in reply to

   • JP Simard

   @jpsim
   The comparison to 3rd party search is apt — in the ways you mentioned, and also in the way that “web search directly from Spotlight / the Safari location bar” is a fairly small feature in the grand scale of the OS.

   • Embed this notice
     JP Simard (jpsim@hachyderm.io)'s status on Wednesday, 12-Jun-2024 10:54:36 JST JP Simard

     in reply to

     Apple is letting the rest of the industry burn money and duke it out while providing a ton of value for their customers. This has echoes of its approach to integrate 3rd party search providers, with a 2024 AI craze twist.

     Apple is playing the long game here.

     (3/3)

   • Embed this notice
     JP Simard (jpsim@hachyderm.io)'s status on Wednesday, 12-Jun-2024 10:54:37 JST JP Simard

     in reply to

     1. Offer decent local & server LLMs on their private cloud that maybe aren’t industry leading for generic tasks but are super well tuned to Apple-specific workloads.

     2. Offer free access to other companies’ AI models for more general requests FOR FREE, offloading the compute costs *and* deflecting some liability away from them.

     (2/3)

   • Embed this notice
     JP Simard (jpsim@hachyderm.io)'s status on Wednesday, 12-Jun-2024 10:54:38 JST JP Simard

     I initially wrote off Apple’s integration with ChatGPT as an admission of defeat, that they couldn’t develop an LLM competitive with GPT-4o or Gemini or Claude despite having near infinite resources, powerful ML co-processors in their hardware lineup going back years and some very bright people.

     But now I’m beginning to see that Apple’s strategy is actually kinda brilliant in unexpected ways.

     (1/3)