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Meta is testing a new ad in the Instagram feed that you can't scroll past

Instagram ads may soon be much harder to ignore. As TechCrunch reports, Meta is testing a new type of non-skippable ad in the Instagram feed, which the company is calling an “ad break.”
With the new ads, which have already been spotted by some users, you can’t scroll... #press

https://www.engadget.com/meta-is-testing-a-new-ad-in-the-instagram-feed-that-you-cant-scroll-past-195201532.html?src=rss&utm_source=press.coop