Watchers of AMC’s Mad Men may remember the tagline Don Draper uses to land Jaguar: “Finally…something beautiful you can own.” His target market was men who kept separate bank accts from their wives, among other things. This demographic thinks Trump is the way to go. They’re sitting on SCOTUS and they were among those swarming the Capitol on January 6th. They believe that only heteronormative white “Christian” men deserve civil rights and the rest of us better remember our place.