Conversation

Notices

1. Embed this notice
   Warner Crocker (warnercrocker@mastodon.social)'s status on Saturday, 11-May-2024 22:16:40 JST Warner Crocker

   Whew. Apple continues to take it on the chin for that “Crush” ad. The Chicago Tribune editorial board (as if they don’t have other things to write about) calls it “soul-crushing”

   "Missed the mark? You created something undermining everything for which your company has stood. Talk about the need to rebuild trust.

   We’d like to see a few phones and iPads under that crusher.”

   Editorial: In soul-crushing ad, Apple unwittingly confirms many human fears
   #Apple
   https://www.chicagotribune.com/2024/05/10/editorial-apple-crush-ad-ai-artificial-intelligence-apology/

   • Embed this notice
     Warner Crocker (warnercrocker@mastodon.social)'s status on Saturday, 11-May-2024 22:29:07 JST Warner Crocker

     in reply to

     • Bodhipaksa

     @bodhipaksa Being an artist myself I never question anyone’s response to a piece of art, an ad, etc… You put it out there, you take the good with the bad in return. All’s fair. FWIW it didn’t bother me.

     That said, the burgeoning response to this is bigger than the justifiable response to the ad’s content and the reactions to it. Nothing wrong with that either.

   • Embed this notice
     Bodhipaksa (bodhipaksa@mastodon.scot)'s status on Saturday, 11-May-2024 22:29:08 JST Bodhipaksa

     in reply to

     @WarnerCrocker That ad was horrible. Watching all those beautiful and useful creative tools being destroyed was nauseating. It was a celebration of pure vandalistic philistinism.

   • Embed this notice
     Warner Crocker (warnercrocker@mastodon.social)'s status on Saturday, 11-May-2024 22:29:32 JST Warner Crocker

     in reply to

     • Bodhipaksa

     @bodhipaksa Goodness knows I’ve leveled harsher critiques at the Trib and it’s editorial board’s journalism crushing approach to the news than they did at Apple.

   • Embed this notice
     Chancerubbage (chancerubbage@mastodon.social)'s status on Sunday, 12-May-2024 00:13:40 JST Chancerubbage

     in reply to

     @WarnerCrocker

     I’m a bit more concerned they thought it was clever, setting it up with an implied ‘we’re crushing it!’

     It’s like kids who picked up McCauley Culkin’s ‘Yes!’ gestures from Honey Alone. It isn’t as ‘cool’ as you think it is