The reason the #Apple *crush everything* ad has received so much backlash is because it emphasises on the #output and not the #process. The same way AI is all about just the output. People who are #mad enough to learn how to make meaningful sounds in the air through metal pieces, or be impoverished for years to construct a page of perfect prose, or dabble with different ways to stroke paint on a canvas, find meaning & purpose in the process, & not so much in the end result.