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@kaia
What I strive for is below 1 Mb for images — but this doesn't mean that it should be achieved at any cost, avoiding WebPee is still mandatory. PNGs should be used for screenshots if they mostly have text in them and little to no images or JPEG if they have images, but quality should be high enough so text remains readable and there are no visible compression artifacts.
Songs should be in the 5 Mb ballpark, MP3 or AAC for better compatibility.
Videos shouldn't be posted at all in any forms other than links, but having vids below 10 Mb is acceptable I suppose.
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@m0xEE @kaia I'm of the opinion that whenever possible if you link a video you should post a local copy. That said, I try to stay under the 20 Mb mark. Images and audio should also be under 5 Mb. Average that out and I guess 10 Mb and under is an okay rule of thumb for media posts in general.