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   George Lakoff (georgelakoff@sfba.social)'s status on Thursday, 07-Mar-2024 02:35:48 JST George Lakoff

   12 Traps for Democrats to Avoid🧵

   1. The Issue Trap: Don’t get trapped in issue silos. Unite around common values such as Freedom and a government Of, By and For the People.

   Full Link at FrameLab: https://www.theframelab.org/p/twelve-communication-traps-democrats

   • Tim Chambers repeated this.
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     George Lakoff (georgelakoff@sfba.social)'s status on Thursday, 07-Mar-2024 05:31:57 JST George Lakoff

     in reply to

     2. The Poll Trap📊: Leadership is about leading, not following. Instead of simply echoing polls, Democrats must also guide the polls. Remember: “Republicans don't follow polls, Republicans try to change the polls.”

     3. The Laundry List Trap📝:: Voters base their choices on values, connection, authenticity, trust, and identity, not lists of policies.

     Policy matters, but it must always be framed in terms of moral values.

     4. The Rationalism Trap 🧠: Reason is not conscious, literal, logical, universal, or unemotional.

     It’s a big mistake to assume that hard facts alone will persuade voters.

     5. The 'No-Framing-Necessary' Trap 🖼️: The notion that "truth doesn't need to be framed" or that "facts speak for themselves" ignores the FACT that people use frames to understand facts.

     Truths need appropriate moral framing to be recognized as truths.