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   Ian Betteridge (ianbetteridge@writing.exchange)'s status on Wednesday, 28-Feb-2024 05:49:39 JST Ian Betteridge

   Really unsurprised at this. A car was well outside Apple’s area of competence, lower margins than they normally want, and a hard market to get into. I could never really see the point.

   https://www.bloomberg.com/news/articles/2024-02-27/apple-cancels-work-on-electric-car-shifts-team-to-generative-ai?leadSource=uverify%20wall

   • Embed this notice
     Peter Cohen (flargh@mastodon.social)'s status on Wednesday, 28-Feb-2024 05:49:38 JST Peter Cohen

     in reply to

     @ianbetteridge The buzz around "software defined vehicles" started more than a decade ago and I think that gave Apple the impetus to push the concept forward. But the original concept - make the car like a smartphone - and how the automotive industry is actually implementing it (and can implement it given transnational regulatory frameworks) is shaping up to be very different.

     Warner Crocker repeated this.
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     Peter Cohen (flargh@mastodon.social)'s status on Wednesday, 28-Feb-2024 05:49:38 JST Peter Cohen

     in reply to

     @ianbetteridge Also, a decade ago the telecom industry was insisting that 5G was going to be transformational for stuff like low-latency V2X communications, which are absolutely essential for managing fleets of self-driving vehicles, and we're no closer now to that than we were in 2010. Bottom line is there were several tech hype cycles in confluence that have evaporated.