Conversation

No, AI user research is not “better than nothing”—it’s much worse
According to @PavelASamsonov, synthetic insights (AI user research, without talking to actual users) are not research. An LLM can’t talk about the last time it had to accomplish a task. Using AI instead of actual users, leads to “commoditized” products that all look the same, yet don’t really solve real users problems and lack a unique selling proposition that will differentiate them on a market.
https://uxdesign.cc/no-ai-user-research-is-not-better-than-nothing-its-much-worse-5add678ab9e7