@troublewithwords Amazon putting ads on Prime Video is a textbook case of what @pluralistic calls #enshittification: “OK, we've got you where we want you, so now we'll start making the product worse & sucking more money out of it.”
AMZN seems to be doubling-down hard on the whole enshittification strategy: from turning their storefront into a pay-to-play search engine for cheap crap, to amped-up Kindle DRM lock-in, to ads on Prime Video, it's an across-the-board effort.
Expect #AWS to be next.