In psychology, the Asch conformity experiments or the Asch paradigm were a series of studies directed by Solomon Asch studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions.Developed in the 1950s, the methodology remains in use by many researchers. Uses include the study of conformity effects of task importance, age, sex, and culture.
Initial conformity experiment
Rationale
Many early studies in social psychology were adaptations of earlier work on "suggestibility" whereby researchers such as Edward L. Thorndyke were able to shift the preferences of adult subjects towards majority or expert opinion. Still the question remained as to whether subject opinions were actually able to be changed, or if such experiments were simply documenting a Hawthorne effect in which participants simply gave researchers the answers they wanted to hear. Solomon Asch's experiments on group conformity mark a departure from these earlier studies by removing investigator influence from experimental conditions...