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Good analysis from @pluralistic.
https://locusmag.com/2023/01/commentary-cory-doctorow-social-quitting/

"When switching costs are high, services can be changed in ways that you dislike without losing your business. The higher the switching costs, the more a company can abuse you, because it knows that…you’d have to endure worse if you left…[#Twitter & #Facebook] had been shaved down to the point where most of us were only a hair’s breadth away from quitting…Once things got just a little worse, advertisers & users started to quit."