Conversation

I'm on break so I can think about fun things. One of those is what to do about a trademark troll, Entrepreneur Magazine. Somehow they won a court case that gave them courage to think Entrepreneur is not a generic term. And so they hassle people that start publications like, hypothetically, "Entrepreneur Howto."

That's obviously generic. Nobody sees that and thinks, Oh gee, a publication by Entrepreneur Magazine. They think the obvious, it's advice about how to be an Entrepreneur.