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1. Embed this notice
   Paul Cantrell (inthehands@hachyderm.io)'s status on Saturday, 23-Dec-2023 03:59:55 JST Paul Cantrell

   in reply to

   • Jonathan Wight

   @schwa Stripping your widely recognized, high-value brand in favor of a generic, non-distinguishing term? That idea is totally the Max. X marks the spot.

   • Embed this notice
     Jonathan Wight (schwa@mastodon.social)'s status on Saturday, 23-Dec-2023 03:59:56 JST Jonathan Wight

     Shopify abbrievating their name to "shop" in (some/all?) emails/store websites/communications is the _worst_ rebranding ever.

     I had no idea "shop" was shoppify.

     They have a brand, granted not one I gave a shit about, and decided to just use a generic word instead.