"If we do this correctly — if the next phase of how we congregate and communicate online is built for humans and not advertisers — there won’t be a new titanic company to rival Meta or a platform with eye-poppingly huge numbers like Facebook
"What we’ll get instead is something much bigger: an entirely new infrastructure for our online lives that no company or platform controls”
https://www.theverge.com/23990974/social-media-2023-fediverse-mastodon-threads-activitypub