I'm a big fan of capitalism.
I am not a big fan of capitalism gone amok.
I accept that I am "the product" when I use free services like gmail, google docs, facebook (I'm not on facebook because of this), twitter (ditto), etc.
But when you take my money, I am not the product. I am the customer.
Amazon takes our money for goods and services, but still treats us like a product. That's the deeper message of this story at @verge
https://www.theverge.com/2023/11/10/23955934/apple-amazon-deal-search-product-pages-ads