Conversation

EDPB sends binding instruction to Irish DPC to ban Meta's processing of personal data for behavioural advertising permanently across the EU/EEA.

According to a press release by the Norwegian DPA, the ban will include Facebook and Instagram and prevents Meta from using the legal bases of 6(1)(b) (Contract) or 6(1)(f) (Legitimate Interest) under GDPR and must instead obtain consent.

Norwegian DPA also states that Meta's plans to introduce paid subscription would be illegal.