If you do not tell us how well the lady who sold you the iPhone did or the guy in Tesco who sold you a sandwich did on a scale of 1-10, and whether you'd breathlessly tell all of your friends and family about it, we will notice.
We will text you.
We will email you.
We will chase you to the ends of the earth.
We will never stop.
If you want a vision of the future, Winston, imagine turning every interaction with another human into an integer and storing it in a database, forever.