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Apple plans to update iPhones in-store without opening the boxes
I see the use case for this, but the ability to remotely power up a switched off iPhone, flash some firmware and then switch it off again, all with no physical access, seems… uh, risky? I bet the Cellebrite people are keen to see how this works.

https://appleinsider.com/articles/23/10/15/apple-plans-to-update-iphones-in-store-without-opening-the-boxes