Conversation

Europe is having a tough time with EVs, but I'm surprised to see how strong we are with e-bikes. From my beloved Cowboy to Vanmoof, Rose, Canyon, Riese & Müller, Veloretti, Urban Arrow, Lemmo and so many more, I would argue that almost all the really good brands are European. I guess it's a combination of a strong existing high-end bike industry that is comfortable with making expensive bikes + the fact that commuting on bikes here is a lifestyle, so people just "get it".