I remember very clearly the day before Google, the web before Google, web search before Google.
I can tell you exactly why Google rocketed to popularity:
1. Shockingly good search results
2. Zero-BS home page
3. Charming, geeky “Don’t be evil” ethos
That’s pretty much the story.
Fast forward (from @arstechnica):
https://mastodon.social/@arstechnica/111228880939956716