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   Bam (bam@sfba.social)'s status on Monday, 24-Jul-2023 10:49:50 JST Bam

   While I’m sure the #X takes will be fast and furious, I’m going to try to get mine out there now. #Musk changing #Twitter to X isn’t an attempt to fix or improve anything at the hellsite. It’s something different entirely.

   Musk’s rocket company is called SpaceX. His former online banking startup, X.com, later became PayPal after a merger with another firm. Musk often refers to one of his children as X. Twitter’s holding company is X.

   Musk sees “X” as his brand. And since Twitter has been enshitified into what Musk has always wanted—a perpetual virtual place where Musk can fill his black hole of malignant narcissism with an unending supply of persistent main characterism to attempt to provide him with the narcissistic reward he craves—his rebrand of X is simply the next step: Him publicly lifting his leg and pissing on it so everyone will know it not only belongs to him, but is his virtual alter ego, all while destroying any semblance of what was built in that location to memory alone.

   • Jake Hildreth (acorn) :blacker_heart_outline: repeated this.
   • Embed this notice
     Bam (bam@sfba.social)'s status on Monday, 24-Jul-2023 10:49:50 JST Bam

     in reply to

     I’ll add that I just saw someone refer to it as MySpaceX and I am 💀.